The growing popularity of international destination weddings is driving a significant rise in travel insurance purchases amongst Indian travelers, according to recent data from Policybazaar.
Insurance purchases linked to destination weddings increased by 27.4% between 2023 and 2024, with the same growth rate continuing into 2025. The trend reflects not only the increasing appeal of overseas weddings but also greater awareness of the financial risks associated with multi-day, high-value travel events.
Industry data indicates that travel insurance buying patterns are now closely aligned with India’s wedding calendar, particularly during the peak winter wedding season from November to mid-December.
Thailand remains the most preferred destination for Indian destination weddings due to its visa-friendly policies and established wedding infrastructure. Meanwhile, the UAE, Vietnam, and Sri Lanka are witnessing strong demand, while premium wedding groups continue to favor European destinations such as Italy, Spain, and Greece.
The report highlights that destination weddings are increasingly becoming multi-generational events. Whilst couples account for 40% of insured travelers, parents and senior family members make up the remaining 60%, driving higher demand for medical emergency coverage and protection for pre-existing health conditions.
Baggage loss coverage has emerged as the most sought-after insurance benefit, accounting for 28% of policy preferences. The coverage is particularly important for travelers carrying expensive wedding attire, jewelry, and event-related belongings. Most customers are also opting for a high sum insured of $250,000 regardless of whether they are traveling to Southeast Asia or Europe.
Whilst demand remains concentrated in metropolitan cities such as Mumbai and Bengaluru, participation from Tier-2 cities including Jaipur and Ludhiana is steadily increasing.
Policybazaar noted that travel insurance is no longer viewed as an optional add-on but has become an essential part of destination wedding planning, helping families safeguard both their financial investments and cherished celebrations.
